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• 1、报刊英语单词精华 * 商业篇（二）

报刊英语单词精华 * 商业篇（二） (一)

贡献者回答商业· Business （2）

83.boycott ：抵制

The refusal to purchase the products of an individual, corporation, or nation as a way to bring social and political pressure for change.

拒绝购买某一个人、公司或国家的产品，作为施加社会、政治压力，促进其改变政策的一种手段。

Americans boycotted tuna several years ago until tuna companies guaranteed that they weren’t catching dolphins in their tuna nets.

几年前美国人抵制金枪鱼，直至金枪鱼公司保证在捕捞金枪鱼时放掉海豚。

84.budget ：预算

A plan of expenditures based on anticipated revenues.

根据估算的收入而制订的开支计划。

How much do we have left in our budget

我们的预算还剩多少？

85.business cycle ：景气周期

Periodic rise and fall in economic activity

经济活动中周期性的涨落。

U.S. retailers see the same basic business cycle every year and typically do most of their business during the Christmas season.

美国零售商们每年都经历相同的景气周期。通常情况下，他们大部分生产都是在圣诞节期间做的。

86.bust ：崩溃

An informal term referring to a financial or economic collapse

非正式用语，指金融或经济上破产。

The economy is currently in a bust.

目前经济处于崩溃之中。

87.buying power ：购买力

Purchasing power

购买商品的能力。

The buying power of the dollar has steadily declined during the last twenty-five years.

在过去的25年里，美元的购买力持续下降。

88.capital ：资本

Money, assets, or property used as a means of production or for investment

可以用作生产或投资手段的金钱、资产或财物。

Some futurists claim that human capital is a company’s greatest asset.

一些未来学家声称公司的人力资本是其的资产。

89.capitalism ：资本主义

An economic system based on private ownership and profit incentive

建立在私有制和利润刺激基础上的一种经济制度。

People in some countries don’t really understand the system of capitalism.

一些国家的人们并不真正理解资本主义制度。

90.cash cow ：摇钱树

An informal term for a business with a dependable source of income

非正式用语。指收入来源可靠的生意。

This product has always been a cash cow for our company. 11

这种产品一直是我们公司的摇钱树。

91.cash flow ：现金流通

Fluctuations in a company’s cash position

公司现金形势的波动情况。

Our company is currently having a cash flow problem.

92.CEO ：总裁，总经理

An acronym for “chief executive officer”. The highest executive officer of a company.

“chief executive officer”的缩略词。指公司的行政长官。

Advertisers are using CEO’s more frequently in their company’s commercials because studies show that people trust and admire leaders.

广告商们在广告片中越来越多地利用总裁的形象，因为研究表明，人们相信、崇拜。

93.Chapter 11 ：破产条款

A bankruptcy code section that applies to a corporation going out of business which may require restructuring.

破产法的部分章节，适用于需要重组的倒闭公司。

Rumors are spreading that one of the big movie companies is filing a chapter 11.

有谣言说一家大的电影公司正申请破产。

94.commercialism ：重商主义，商业行为

The practice and spirit of business in which the making of profits is emphasized.

商业做法和精神，强调利润的追求。

Many American dislike the commercialism that is associated with Christmas.

95.competition ：竞争

The rivalry between similar businesses for customers or clients.

经营产品相近的厂商间争夺顾客或客户的斗争。

Competition in business is good because it generally results in better quality and lower prices for consumers.

商业竞争中是好事，它可以为消费者带来更好的质量和更低的价格。

96.conglomerate ：集团公司，联合大企业

A corporation made up several companies that produce large quantities of output in a variety of industries.

诸多产业中，由几家公司组成的股份公司，大量生产各种产品。

Proctor & Gamble is a large personal product conglomerate.

宝洁公司是一家生产个人卫生用品的大集团公司。

97.consumerism ：（1）消费；（2）消费者权益运动

The consumption of goods and service.

商品和服务的耗费

Inflation always hurts consumerism.

通货膨胀总是打击消费。

The protection of consumers form poor products or misleading claims.

保护消费者免受劣质产品和误导性广告的侵害。

The U.S. Food and Drug administration tries to regulate consumerism.

美国食品和医药管理局想规范消费者权益运动。

98.consumer price index ：消费品价格指数

A measure of the fluctuation in prices of common consumer goods and services over a fixed time period.

在一定时期内衡量常用消费品和服务价格波动情况的一种尺度。

The consumer price index is a good reference tool to use in order to learn how much the price of a specific item has changed over the last several years.

12

想了解某一特定商品在过去几年内的价格变化情况，消费品价格指数是一个很好的工具。

99.corporate ladder ：公司的官阶

A series of steps in the organizational hierarchy of a company.

公司组织等级制度中的一系列晋升阶梯。

Climbing the corporate ladder is not as popular as it used to be.

走公司的晋升之道不象以前那样有吸引力了。

100.corporate raider ：强行收购

A person, company, etc. that attempts to take over another company, exp. by buying up the stock of the target company.

个人或公司通常以全部买下其看准的公司的股份而吞并该公司。

101.cost cutting ：削减成本

A reactive measure taken by companies esp. in hard times, in order to save money by eliminating waste or unnecessary spending.

公司采取的应付措施，特别是在困难时期，通过减少浪费和不必要的开支来节省资金。

Companies in the 90s have been implementing a lot of cost cutting in order to become more efficient and competitive.

为了提高效率和竞争力，许多公司在90年代一直在实施削减成本的各种措施。

102.cost of living ：生活费用

The average cost for the basic necessities of life

支付基本生活必需品的平均花费。

Many employees expect a yearly cost of living increase in their paychecks.

很多雇员希望其工资的生活费用部分每年都有增长。

103.creeping inflation ：轻度通货膨胀

The barely noticeable but persistent increase in prices.

物价不断上涨，但因涨幅很小而不为人注意。

Creeping inflation continues to spread throughout the economy in the 1990s.

90年代轻度通货膨胀一直波及经济生活

104.decline ：萎缩，下降

A period of reduced business activity.

经营活动下降的时期。

College students are not happy about the decline of job opportunities waiting for them when they graduate.

大学生们对其毕业后就业机会的减少感到忧心忡忡。

105.deficit ：赤字

A budget imbalance in which expenditures exceed income.

支出超过收入的预算失衡

Our company ran a deficit for the first three years before we started to make any profit.

我们公司在开始赢利前的头三年中都是亏损经营。

106.deflation ：通货紧缩

A decrease in the money supply, causing a sharp fall in prices.

货币供应的减少，导致物价的急剧下降。

Consumers are always motivated by deflation.

通货紧缩往往能刺激消费者的购买欲。

107.demand ：需求

The desire and ability of consumers to purchase goods and services.

消费者购买商品和服务的能力。

Marketers and advertisers are always looking for new ways to create demand for their client’s products.

营销商和广告商总是在寻找新的途径以创造其客户对产品的需求。

108.depression ：萧条

A severe, extended period of decline in business activity.

商业活动严重减少并且长时间没有好转。

Many older Americans remember the great depression of the 1930s.

许多上了年纪的美国人对三十年代的大萧条仍记忆犹新。

109.deregulation ：撤消管制

A gradual removal of government control over business.

政府逐步撤消对经营活动的控制。

Most business and industries approve of deregulation from government control.

大多数公司和产业赞成政府撤消管制。

110.distribution ：商品流通

The marketing of merchandising.

商品的营销。

If a product doesn’t have good distribution, it won’t sell.

商品流通如果不畅就卖不出去。

111.diversification ：经营多样化

The act of expanding business by increasing the number of goods produced or the number of services offered.

通过增加产品品种和服务项目来扩展经营业务。

Many fast food businesses are diversifying in an attempt to capture more customers form their competitors.

许多快餐企业正实行经营多样化，力图从其竞争对手手中夺取更多的顾客。

112.dumping ：倾销

The act of selling goods below cost to other nations to eliminate surpluses or offset competition.

以低于成本的价格向其他国家销售产品以减少过剩产品，引发竞争。

The U.S. has accused Japan of dumping mini-vans here in American.

美国控告日本在美国倾销小型货车。

了解了上面的内容，相信你已经知道在面对刑法105条内容时，你应该怎么做了。如果你还需要更深入的认识，可以看看酷斯法的其他内容。

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